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Our Story
We’re a mother-daughter duo passionate about the connections that fashion can create and the confidence a great outfit brings. Frustrated by the challenge of finding stunning, affordable, and high-quality clothing for women - moms and daughters alike - we decided to make a change.
Twirl was born 12 years ago, and every day we’re amazed by the incredible community that has grown alongside us. With two locations in Utah, we’re so grateful for the family we’ve built on this journey.
Thank you for being a part of it—we love you!
XoXo,
Ashlie & Mady
Extra Extra - Read our blog
Beautiful Baby Blue
We've had this dress in other colors but OH MY GOODNESS. This one is.. breathtaking. Baby blue looks good on everyone (IMHO).
Casual cool
Get out of the rut of the "mom" uniform and try this elevated, fun look for running errands, brunch, dinner dates or even just grocery...
Pattern palooza
Right now, patterns are HUGE. In tops, in bottoms, in dresses, patterns RULE!Twirl is celebrating patterns big times. Check out this top for example-- so...
Sweet flower blossom
Make this the summer of flowers for the special Tween in your life. I feel like the length on this dress is so perfect for...