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Introducing

Our Newest Collection

fast shipping & easy returns

We know waiting for the cutest clothes in the world can feel like forever, so we ship your orders fast and make returns a breeze!

Carefully sourced

Our store features pieces from renowned brands around the globe. From the USA to the UK, we curate styles you'll love—timeless, high-quality, and made to last.

We've been here 12 years

We’re all about timeless styles, outstanding customer care, and quality so enduring, you can pass it down for generations—all without breaking the bank.

We Stress Over your outfit so you don't have to

Our Story

We’re a mother-daughter duo passionate about the connections that fashion can create and the confidence a great outfit brings. Frustrated by the challenge of finding stunning, affordable, and high-quality clothing for women - moms and daughters alike - we decided to make a change.

Twirl was born 12 years ago, and every day we’re amazed by the incredible community that has grown alongside us. With two locations in Utah, we’re so grateful for the family we’ve built on this journey.

Thank you for being a part of it—we love you!

XoXo,
Ashlie & Mady

Extra Extra - Read our blog

Beautiful Baby Blue

Beautiful Baby Blue

We've had this dress in other colors but OH MY GOODNESS.  This one is.. breathtaking. Baby blue looks good on everyone (IMHO).

Casual cool

Casual cool

Get out of the rut of the "mom" uniform and try this elevated, fun look for running errands, brunch, dinner dates or even just grocery...

Pattern palooza

Pattern palooza

Right now, patterns are HUGE. In tops, in bottoms, in dresses, patterns RULE!Twirl is celebrating patterns big times.  Check out this top for example-- so...

Sweet flower blossom

Sweet flower blossom

Make this the summer of flowers for the special Tween in your life. I feel like the length on this dress is so perfect for...