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Our Story
We’re a mother-daughter duo passionate about the connections that fashion can create and the confidence a great outfit brings. Frustrated by the challenge of finding stunning, affordable, and high-quality clothing for women - moms and daughters alike - we decided to make a change.
Twirl was born 12 years ago, and every day we’re amazed by the incredible community that has grown alongside us. With two locations in Utah, we’re so grateful for the family we’ve built on this journey.
Thank you for being a part of it—we love you!
XoXo,
Ashlie & Mady
Extra Extra - Read our blog
Literally just died
When I saw this pic as a small thumb nail, I was thinking "this has potential" and then BAM! When I see the dress in...
Skirting around the issue
Can we take a moment for this skirt? So many fun details. This skirt will REALLY Twirl well. This dress will also photograph too.
So Fun on a Sunday Afternoon
Okay so hear me out. THIS DRESS can work for Prom, Family Pictures, Weddings, Brunch, Church, Cruises... endless possibilities. I think it's needed in your...
Dainty
Another top trend for 2026 is dainty prom dresses. Here I have featured two different looks, each giving off a garden party vibe. The Capri Coral...