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Our Story
We’re a mother-daughter duo passionate about the connections that fashion can create and the confidence a great outfit brings. Frustrated by the challenge of finding stunning, affordable, and high-quality clothing for women - moms and daughters alike - we decided to make a change.
Twirl was born 12 years ago, and every day we’re amazed by the incredible community that has grown alongside us. With two locations in Utah, we’re so grateful for the family we’ve built on this journey.
Thank you for being a part of it—we love you!
XoXo,
Ashlie & Mady
Extra Extra - Read our blog
Polka Dots for DAYYYYS
Have you heard the news? 2026 is all about playful and fun and nothing says that quite like Polka Dots!The Bayside Polka Dot Dress is...
Skirting around the issues
I am IN LOVE with the 2026 trend to bring skirts back. Skirts are the best investment in your closet because they can be worn for...
A blue bird day
This past weekend I was able to go to Montana to visit family and watch my husband do a trail race. It was FREEZING but...
Going out
Sometimes my wardrobe just needs a cute refresh for those times I'm going out. Date night. Movies. Shopping. Coffee shop visits with friends. So this...