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Our Story
We’re a mother-daughter duo passionate about the connections that fashion can create and the confidence a great outfit brings. Frustrated by the challenge of finding stunning, affordable, and high-quality clothing for women - moms and daughters alike - we decided to make a change.
Twirl was born 12 years ago, and every day we’re amazed by the incredible community that has grown alongside us. With two locations in Utah, we’re so grateful for the family we’ve built on this journey.
Thank you for being a part of it—we love you!
XoXo,
Ashlie & Mady
Extra Extra - Read our blog
Sporty Spice
Remember 25 yrs ago when Sporty Spice was always wearing the crop top and the track pants? Well, this is the updated version for 2026!This...
Hidden and cozy
This hoodie is calling my name. Now listen up. I'm not a camo girl but this hoodie is just soooo comfortable and cozy I NEED...
Polka Dots for DAYYYYS
Have you heard the news? 2026 is all about playful and fun and nothing says that quite like Polka Dots!The Bayside Polka Dot Dress is...
Skirting around the issues
I am IN LOVE with the 2026 trend to bring skirts back. Skirts are the best investment in your closet because they can be worn for...