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Our Story
We’re a mother-daughter duo passionate about the connections that fashion can create and the confidence a great outfit brings. Frustrated by the challenge of finding stunning, affordable, and high-quality clothing for women - moms and daughters alike - we decided to make a change.
Twirl was born 12 years ago, and every day we’re amazed by the incredible community that has grown alongside us. With two locations in Utah, we’re so grateful for the family we’ve built on this journey.
Thank you for being a part of it—we love you!
XoXo,
Ashlie & Mady
Extra Extra - Read our blog
Sweet flower blossom
Make this the summer of flowers for the special Tween in your life. I feel like the length on this dress is so perfect for...
Patriotic Puppy Love
Less than a month until the 250th Birthday for our great nation, and you are gonna look soooo cute at the BBQ or on the...
Sparkle a bit more
Life can be hard which is why YOU need to sparkle a bit more. This stunning oval pendant is available online or in our Bountiful...
Must have favorites
Twirl is your GO TO place for must have favorites.These gold and silver crosses are stunning and dainty. 18 K gold dipped and Rhodoium plated,...