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Our Story
We’re a mother-daughter duo passionate about the connections that fashion can create and the confidence a great outfit brings. Frustrated by the challenge of finding stunning, affordable, and high-quality clothing for women - moms and daughters alike - we decided to make a change.
Twirl was born 12 years ago, and every day we’re amazed by the incredible community that has grown alongside us. With two locations in Utah, we’re so grateful for the family we’ve built on this journey.
Thank you for being a part of it—we love you!
XoXo,
Ashlie & Mady
Extra Extra - Read our blog
Happy Valentine's Day
Happy heart day everyone! Here at Twirl, we love a few things. First and most important- we love our customers! You are like family to...
Valentines dress
I meet so many gals who just want to dress up for Valentine's day. Maybe it's a fancy school dance. Perhaps it's a dinner and...
Galentines Part 2
Staying inline with our Galentines rules--- here is something red and let me tell you- this beautiful sweater is just my favorite. It's the perfect...
Galentines Part 1
I will admit- it took several years before I came to terms with the word Galentines. I don't know why, but it just bugged me...