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Our Story
We’re a mother-daughter duo passionate about the connections that fashion can create and the confidence a great outfit brings. Frustrated by the challenge of finding stunning, affordable, and high-quality clothing for women - moms and daughters alike - we decided to make a change.
Twirl was born 12 years ago, and every day we’re amazed by the incredible community that has grown alongside us. With two locations in Utah, we’re so grateful for the family we’ve built on this journey.
Thank you for being a part of it—we love you!
XoXo,
Ashlie & Mady
Extra Extra - Read our blog
Stripes forever
There is just something about stripes. I LOVE THEM! And this sweater?! It's soooo soft. It's softer than soft! This is the type of sweater...
Spring FLING
Did you hear florals are all in for 2026? Embrace your flower power in this dainty pink stunner. Weddings, Prom, Family pictures, Date Night, Engagement pics,...
Don't give up winter yet
It's unusually warm here in Utah but we are hopeful for more traditional winter weather. (Of course the rest of the country is saying"Please have...
USA USA USA
Did you know the Winter olympics start next week? As you know, Twirl is from Utah and Salt Lake City hosted the 2002 Winter Olympics. ...