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Our Story
We’re a mother-daughter duo passionate about the connections that fashion can create and the confidence a great outfit brings. Frustrated by the challenge of finding stunning, affordable, and high-quality clothing for women - moms and daughters alike - we decided to make a change.
Twirl was born 12 years ago, and every day we’re amazed by the incredible community that has grown alongside us. With two locations in Utah, we’re so grateful for the family we’ve built on this journey.
Thank you for being a part of it—we love you!
XoXo,
Ashlie & Mady
Extra Extra - Read our blog
Dainty
Flirty but dainty. Playful but matureNot fussyThe Nilla Floral Midi Dress meets you in the spot you didn't know needed to be upgraded without much fuss...
Sunny
Do you watch the Netflix show, America's Sweethearts, about the Dallas Cowboys Cheerleaders? Well, I do. Obsessed. Anyway, last season, they used the song SUNNY...
Attention cool girls
I found your dress. Are you ready? She's soooo cool. Stripes. High neck. Sleeveless. Maxi length. Tie belt. So cool. Imagine throwing on bright red...
Seashore beauty
Is she a mermaid? Not really but this skirt does give the ocean vibe, doesn't it? It's GORGEOUS and so silky. This is a statement...