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Our Story
We’re a mother-daughter duo passionate about the connections that fashion can create and the confidence a great outfit brings. Frustrated by the challenge of finding stunning, affordable, and high-quality clothing for women - moms and daughters alike - we decided to make a change.
Twirl was born 12 years ago, and every day we’re amazed by the incredible community that has grown alongside us. With two locations in Utah, we’re so grateful for the family we’ve built on this journey.
Thank you for being a part of it—we love you!
XoXo,
Ashlie & Mady
Extra Extra - Read our blog
You don't need to be green with envy
Simple but makes a statement is what I said when I first saw this dress. I. love the embroidered on just the sleeves and sides....
Delicate beauty
This is the dress of the season- in my humble opinion! Why you'll love it: details on the sleeve and a v-neck which bring all eyes...
Let's go cruising!
Okay hear me out. When I first saw the Freja Striped set, the first thing I thought was "Let's get on a boat and set...
Stars and STRIPES
Okay, can talk for a moment about the Olympics. AGAIN! Three cheers for TEAM USA. So many great moments. My top moments... Liv Lemley- Freestyle...