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Our Story
We’re a mother-daughter duo passionate about the connections that fashion can create and the confidence a great outfit brings. Frustrated by the challenge of finding stunning, affordable, and high-quality clothing for women - moms and daughters alike - we decided to make a change.
Twirl was born 12 years ago, and every day we’re amazed by the incredible community that has grown alongside us. With two locations in Utah, we’re so grateful for the family we’ve built on this journey.
Thank you for being a part of it—we love you!
XoXo,
Ashlie & Mady
Extra Extra - Read our blog
Stunner for sure
Twirl does dresses really well. Case in point. Check out our Dress section and our Formal section for fun dresses for all occasions!
Green for all seasons
Tiss the season for green. Wait, what I mean is... GREEN IS ALL YEAR ROUND! And this dress will take ya there. Garden Party? Yes....
Mini Me
Doesn't your mini me deserve cute fashions? Check out our TWEEN department. We know how hard it is to find good quality tween dresses that...
Floral Fridays
I'm really beginning to love Floral Fridays, don't you? The Maggie Earrings add a little bit of sparkle to your ears!