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Our Story
We’re a mother-daughter duo passionate about the connections that fashion can create and the confidence a great outfit brings. Frustrated by the challenge of finding stunning, affordable, and high-quality clothing for women - moms and daughters alike - we decided to make a change.
Twirl was born 12 years ago, and every day we’re amazed by the incredible community that has grown alongside us. With two locations in Utah, we’re so grateful for the family we’ve built on this journey.
Thank you for being a part of it—we love you!
XoXo,
Ashlie & Mady
Extra Extra - Read our blog
Like a mermaid
The first thing I thought of when these arrived in store was MERMAID. This beautiful ocean blue. The pearls. They are just sooo pretty. Can...
Summer of love
A simple pair of earrings that make a big statement. These are a great little girl for your bestie, your sister, daughter in law or...
Damask beauty
Hold your diet coke. This dress is ST-UNNNNNING! This Damask print in a dusty pink is just so pretty. It's sure to bring out the...
Jumpin'
When I think back to my childhood in the 70s ad 80s, I remember wearing a lot of jumpers so when this arrived in store,...