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Our Story
We’re a mother-daughter duo passionate about the connections that fashion can create and the confidence a great outfit brings. Frustrated by the challenge of finding stunning, affordable, and high-quality clothing for women - moms and daughters alike - we decided to make a change.
Twirl was born 12 years ago, and every day we’re amazed by the incredible community that has grown alongside us. With two locations in Utah, we’re so grateful for the family we’ve built on this journey.
Thank you for being a part of it—we love you!
XoXo,
Ashlie & Mady
Extra Extra - Read our blog
Click your heals together three times
The Ruby Glow Gown is unforgettable. You will make a statement in this elegant gown. Why you'll love her: + straight neckline+ drop waist+ strapless+ a-line maxi...
Seaside Madness
I LOVE the ocean in Cancun. The color of the water was this incredible blue I've never seen. Well... I have finally found the exact...
Dots for Days
I've already told you that Polka Dots are SO HOT for 2026 and you guessed it- even for Prom!Check out this beauty!The Sweetheart Dot Dress...
Plus size Prom
Are you ready? Because the Reverie Formal is gonna make your jaw drop! She is stunning and comes in two beautiful colors. She's perfect for...