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Our Story
We’re a mother-daughter duo passionate about the connections that fashion can create and the confidence a great outfit brings. Frustrated by the challenge of finding stunning, affordable, and high-quality clothing for women - moms and daughters alike - we decided to make a change.
Twirl was born 12 years ago, and every day we’re amazed by the incredible community that has grown alongside us. With two locations in Utah, we’re so grateful for the family we’ve built on this journey.
Thank you for being a part of it—we love you!
XoXo,
Ashlie & Mady
Extra Extra - Read our blog
Red light
STOP! RED LIGHT! EMERGENCY!I hope you have completely stopped everything you're doing because this fit needs your attention ASAP.The Leigh Gingham Skirt and Tank are...
Picnic vibes
Red gingham makes me immediately think of a picnic in the canyon. Sandwiches cut on the diagonal. Watermelon. Potato chips. This top is more versatile though....
Brown and polka dots...what else is there?
The Camden Square Neck tank is something you will reach for over and over again. She's perfect for spring and summer, or layer under jackets and...
Seattle vibes
I was born and raised in Seattle and when I saw this sweater, the first thing I thought of was Pike Place Market. Have you...