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Our Story
We’re a mother-daughter duo passionate about the connections that fashion can create and the confidence a great outfit brings. Frustrated by the challenge of finding stunning, affordable, and high-quality clothing for women - moms and daughters alike - we decided to make a change.
Twirl was born 12 years ago, and every day we’re amazed by the incredible community that has grown alongside us. With two locations in Utah, we’re so grateful for the family we’ve built on this journey.
Thank you for being a part of it—we love you!
XoXo,
Ashlie & Mady
Extra Extra - Read our blog
Pretty in Pink
Pink is not just for spring and summer. This luchious hue is perfect for fall.
Get noticed
We all need a good denim jacket, right? Twirl to the rescue! This one is sure to make you popular. Everyone will want to talk to...
A touch of class
Are you looking for a dress for a special function? Twirl is YOUR place! I love this elegant style. It's modern, and subtle but still...
Floral Fridays
A denim top, a patchwork pattern skirt. This screams fall. Visit the pumpkin patch, grab a Pumpkin Spice Hot Chocolate with friends, read a book...