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Our Story
We’re a mother-daughter duo passionate about the connections that fashion can create and the confidence a great outfit brings. Frustrated by the challenge of finding stunning, affordable, and high-quality clothing for women - moms and daughters alike - we decided to make a change.
Twirl was born 12 years ago, and every day we’re amazed by the incredible community that has grown alongside us. With two locations in Utah, we’re so grateful for the family we’ve built on this journey.
Thank you for being a part of it—we love you!
XoXo,
Ashlie & Mady
Extra Extra - Read our blog
Powerful and femine
I strongly believe every woman needs a dress that commands respect but still hints at flirty. Twirl does this right. The stripes. The v-neck, the...
Uniqueness is calling your name!
You were born to stand out in a crowd and these pants the way you're going to do that. The Alva Plaid pants are simply cool....
Floral Friday
Are you ready for this? The Julietta Embroidered Maxi Dress is the unexpected fall twist you didn't know you needed. Feminine, effortless, and full of...
Getting ready for fall
A plaid skirt. A soft sweater. No one does Fall like Twirl.