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Our Story
We’re a mother-daughter duo passionate about the connections that fashion can create and the confidence a great outfit brings. Frustrated by the challenge of finding stunning, affordable, and high-quality clothing for women - moms and daughters alike - we decided to make a change.
Twirl was born 12 years ago, and every day we’re amazed by the incredible community that has grown alongside us. With two locations in Utah, we’re so grateful for the family we’ve built on this journey.
Thank you for being a part of it—we love you!
XoXo,
Ashlie & Mady
Extra Extra - Read our blog
The cutest Tank
Twirl is now famous for our tanks. Don't believe me? Just ask our customers. We have this one in a variety of colors. The neckline...
Floral Fridays
Today's Floral Friday is a tiny bit different. Instead of a large floral pattern, we have a ditsy floral print. Still so cute but in...
A green for all seasons
It's SOOOO easy being green in this beautiful dress. Let's talk. She has the tie belted waist which is sooo flattering. Buttons- CHECK. Unique collar-...
Coastal vibes on a summer day in the mountains
The Whiley Striped Henley is a soft, easy on the eyes kind of top that just makes you feel put together on a lazy day....