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Our Story
We’re a mother-daughter duo passionate about the connections that fashion can create and the confidence a great outfit brings. Frustrated by the challenge of finding stunning, affordable, and high-quality clothing for women - moms and daughters alike - we decided to make a change.
Twirl was born 12 years ago, and every day we’re amazed by the incredible community that has grown alongside us. With two locations in Utah, we’re so grateful for the family we’ve built on this journey.
Thank you for being a part of it—we love you!
XoXo,
Ashlie & Mady
Extra Extra - Read our blog
Picnic time
Spring is the time I start thinking about romantic picnics up the canyon. Now, I will be the first to admit, these romantic picnics in...
Spring fever
Doesn't think whole fit just scream SPRING! The tank is modest but airy. The blue pants are just the prettiest color. I have seen women of...
Lucious Summer colors
One thing I always love is when Spring items arrive in store- their burst of summer colors takes over and makes me just so happy. ...
Put a bow on it!
Did you gasp like I did when you saw this stunner of a dress? The pleating on the bodice. The bows on the drop sleeves....