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Our Story
We’re a mother-daughter duo passionate about the connections that fashion can create and the confidence a great outfit brings. Frustrated by the challenge of finding stunning, affordable, and high-quality clothing for women - moms and daughters alike - we decided to make a change.
Twirl was born 12 years ago, and every day we’re amazed by the incredible community that has grown alongside us. With two locations in Utah, we’re so grateful for the family we’ve built on this journey.
Thank you for being a part of it—we love you!
XoXo,
Ashlie & Mady
Extra Extra - Read our blog
Oh Dear
A twist on animal print that I think everyone is happy to see. The Elara Fawn Print Cardigan is just a touch of quirky and...
Twirl does pants!
Listen up. Twirl is the BEST at doing pants. We know what will be the perfect addition to your closet and these Little Black Pants...
Calling all fall girls
This outfit screams FALL to me. And might I take a moment to point out... the lace! Did you hear that lace is sooo in...
Mad for Plaid
Here we go again. An Amazing DressThe Dawn Plaid Mesh Dress!Chic, modern, and effortlessly flattering, the Dawn Plaid Mesh Dress brings a stylish twist to a classic plaid...