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Introducing

Our Newest Collection

fast shipping & easy returns

We know waiting for the cutest clothes in the world can feel like forever, so we ship your orders fast and make returns a breeze!

Carefully sourced

Our store features pieces from renowned brands around the globe. From the USA to the UK, we curate styles you'll love—timeless, high-quality, and made to last.

We've been here 12 years

We’re all about timeless styles, outstanding customer care, and quality so enduring, you can pass it down for generations—all without breaking the bank.

We Stress Over your outfit so you don't have to

Our Story

We’re a mother-daughter duo passionate about the connections that fashion can create and the confidence a great outfit brings. Frustrated by the challenge of finding stunning, affordable, and high-quality clothing for women - moms and daughters alike - we decided to make a change.

Twirl was born 12 years ago, and every day we’re amazed by the incredible community that has grown alongside us. With two locations in Utah, we’re so grateful for the family we’ve built on this journey.

Thank you for being a part of it—we love you!

XoXo,
Ashlie & Mady

Extra Extra - Read our blog

Stripes forever

Stripes forever

There is just something about stripes. I LOVE THEM! And this sweater?! It's soooo soft. It's softer than soft! This is the type of sweater...

Spring FLING

Spring FLING

Did you hear florals are all in for 2026? Embrace your flower power in this dainty pink stunner. Weddings, Prom, Family pictures, Date Night, Engagement pics,...

Don't give up winter yet

Don't give up winter yet

It's unusually warm here in Utah but we are hopeful for more traditional winter weather.  (Of course the rest of the country is saying"Please have...

USA USA USA

USA USA USA

Did you know the Winter olympics start next week? As you know, Twirl is from Utah and Salt Lake City hosted the 2002 Winter Olympics. ...