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Our Story
We’re a mother-daughter duo passionate about the connections that fashion can create and the confidence a great outfit brings. Frustrated by the challenge of finding stunning, affordable, and high-quality clothing for women - moms and daughters alike - we decided to make a change.
Twirl was born 12 years ago, and every day we’re amazed by the incredible community that has grown alongside us. With two locations in Utah, we’re so grateful for the family we’ve built on this journey.
Thank you for being a part of it—we love you!
XoXo,
Ashlie & Mady
Extra Extra - Read our blog
So Fun on a Sunday Afternoon
Okay so hear me out. THIS DRESS can work for Prom, Family Pictures, Weddings, Brunch, Church, Cruises... endless possibilities. I think it's needed in your...
Dainty
Another top trend for 2026 is dainty prom dresses. Here I have featured two different looks, each giving off a garden party vibe. The Capri Coral...
Pretty in Pink part 2
Come have a seat and let me tell you about the Sugar Petal Formal. She's a soft baby pink dress with a square neckline, layers upon...
Stepping into formal wear
Tis the season for formal wear and Twirl is your PROM HEADQUARTERS. We are getting new Prom almost daily, so stop in to see ones not...