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Our Story
We’re a mother-daughter duo passionate about the connections that fashion can create and the confidence a great outfit brings. Frustrated by the challenge of finding stunning, affordable, and high-quality clothing for women - moms and daughters alike - we decided to make a change.
Twirl was born 12 years ago, and every day we’re amazed by the incredible community that has grown alongside us. With two locations in Utah, we’re so grateful for the family we’ve built on this journey.
Thank you for being a part of it—we love you!
XoXo,
Ashlie & Mady
Extra Extra - Read our blog
Coastal vibes on a summer day in the mountains
The Whiley Striped Henley is a soft, easy on the eyes kind of top that just makes you feel put together on a lazy day....
Sweet Coraline
Sweet sweet CORALINE. This brown top is so soft and cute. She's fitted but not in a yucky way. She's fitted in the very best...
A dress from Heaven
The Angelica Lace Midi dress is fit for an angel! She's divine. Gorgeous. Elegant. Special. You need her!
Effortless
Elegant, effortless, and made for every occasion, the Alexia Midi Dress is a timeless piece you'll reach for season after season. Designed with a flattering midi-length silhouette,...