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Our Story
We’re a mother-daughter duo passionate about the connections that fashion can create and the confidence a great outfit brings. Frustrated by the challenge of finding stunning, affordable, and high-quality clothing for women - moms and daughters alike - we decided to make a change.
Twirl was born 12 years ago, and every day we’re amazed by the incredible community that has grown alongside us. With two locations in Utah, we’re so grateful for the family we’ve built on this journey.
Thank you for being a part of it—we love you!
XoXo,
Ashlie & Mady
Extra Extra - Read our blog
Prom Prom Prom
It's spring, which means girls around the nation are thinking of one thing and one thing only. PROM!So this week, let's feature some of the beautiful...
The season for fun
2026 is all about saying GOODBYE to boring and hello to fun!Please join me in welcoming the Emma Plaid Wide Leg Pants.Let me be the...
Sporty Spice
Remember 25 yrs ago when Sporty Spice was always wearing the crop top and the track pants? Well, this is the updated version for 2026!This...
Hidden and cozy
This hoodie is calling my name. Now listen up. I'm not a camo girl but this hoodie is just soooo comfortable and cozy I NEED...