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Introducing

Our Newest Collection

fast shipping & easy returns

We know waiting for the cutest clothes in the world can feel like forever, so we ship your orders fast and make returns a breeze!

Carefully sourced

Our store features pieces from renowned brands around the globe. From the USA to the UK, we curate styles you'll love—timeless, high-quality, and made to last.

We've been here 12 years

We’re all about timeless styles, outstanding customer care, and quality so enduring, you can pass it down for generations—all without breaking the bank.

We Stress Over your outfit so you don't have to

Our Story

We’re a mother-daughter duo passionate about the connections that fashion can create and the confidence a great outfit brings. Frustrated by the challenge of finding stunning, affordable, and high-quality clothing for women - moms and daughters alike - we decided to make a change.

Twirl was born 12 years ago, and every day we’re amazed by the incredible community that has grown alongside us. With two locations in Utah, we’re so grateful for the family we’ve built on this journey.

Thank you for being a part of it—we love you!

XoXo,
Ashlie & Mady

Extra Extra - Read our blog

Like mother like daughter

Like mother like daughter

Just taking a moment to show off this darling picture of Ashlie and Ellie. :) And of course... the Marni Dress.Sooo fun but now I...

Simply as cute as can be!

Simply as cute as can be!

The Autumn Tween Dress is the perfect dress for your perfect little girl. With Ric rack pockets and an addorable brown gingham print, she looks perfect...

Twirl Denim

Twirl Denim

Have you heard that Twirl is famous for our denim? And right now, we have a lot! Check it out! 

Stunner for sure

Stunner for sure

Twirl does dresses really well. Case in point. Check out our Dress section and our Formal section for fun dresses for all occasions!