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Our Story
We’re a mother-daughter duo passionate about the connections that fashion can create and the confidence a great outfit brings. Frustrated by the challenge of finding stunning, affordable, and high-quality clothing for women - moms and daughters alike - we decided to make a change.
Twirl was born 12 years ago, and every day we’re amazed by the incredible community that has grown alongside us. With two locations in Utah, we’re so grateful for the family we’ve built on this journey.
Thank you for being a part of it—we love you!
XoXo,
Ashlie & Mady
Extra Extra - Read our blog
Must have favorites
Twirl is your GO TO place for must have favorites.These gold and silver crosses are stunning and dainty. 18 K gold dipped and Rhodoium plated,...
Urban girlie
When I saw this outfit and these earrings I knew- THIS IS A MATCH MADE IN HEAVEN. This totally seems like the complete outfit I'd wear...
Like a mermaid
The first thing I thought of when these arrived in store was MERMAID. This beautiful ocean blue. The pearls. They are just sooo pretty. Can...
Summer of love
A simple pair of earrings that make a big statement. These are a great little girl for your bestie, your sister, daughter in law or...