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Our Story
We’re a mother-daughter duo passionate about the connections that fashion can create and the confidence a great outfit brings. Frustrated by the challenge of finding stunning, affordable, and high-quality clothing for women - moms and daughters alike - we decided to make a change.
Twirl was born 12 years ago, and every day we’re amazed by the incredible community that has grown alongside us. With two locations in Utah, we’re so grateful for the family we’ve built on this journey.
Thank you for being a part of it—we love you!
XoXo,
Ashlie & Mady
Extra Extra - Read our blog
Feeling like lounging
As the weather starts to turn colder, I don't know about you but I just want to hang out at home and be cozy with...
Skirts Skirts and more Skirts
Skirts are so essential for anyone in 2025/2026 and look at that- TWIRL HAS SO MANY SKIRTS! WOOT WOOT!!!So why do we say skirts are...
The Holidays Are Coming!!!
Are you team CHRISTMAS TREE NOW or team CHRISTMAS TREE AFTER THANKSGIVING? I'm totally the first. I LOVE Christmas so much and I feel like...
You scream, I scream, we all scream for Patterns
Cheetah, stripes, florals...no, we are not visiting the zoo. We are talking about Patterns on Pants! They are hot hot hot this fall. And of...