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Our Story
We’re a mother-daughter duo passionate about the connections that fashion can create and the confidence a great outfit brings. Frustrated by the challenge of finding stunning, affordable, and high-quality clothing for women - moms and daughters alike - we decided to make a change.
Twirl was born 12 years ago, and every day we’re amazed by the incredible community that has grown alongside us. With two locations in Utah, we’re so grateful for the family we’ve built on this journey.
Thank you for being a part of it—we love you!
XoXo,
Ashlie & Mady
Extra Extra - Read our blog
USA USA USA
Did you know the Winter olympics start next week? As you know, Twirl is from Utah and Salt Lake City hosted the 2002 Winter Olympics. ...
Is it sweater weather or short sleeves?
The weather in Utah has been INSANE. It's been so warm. So although it's in the 30s in the morning, sometimes you don't want to...
TEAM USA All the way!
Okay, hear me out! The Olympics start Feb 6. Picture it- you are chilling on your couch, watching the opening ceremonies, diet coke and your...
Day dreaming
When I saw this dress, I immediately thought of laying on a picnic blanket in the grass on a spring day, looking up at the...