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Our Story
We’re a mother-daughter duo passionate about the connections that fashion can create and the confidence a great outfit brings. Frustrated by the challenge of finding stunning, affordable, and high-quality clothing for women - moms and daughters alike - we decided to make a change.
Twirl was born 12 years ago, and every day we’re amazed by the incredible community that has grown alongside us. With two locations in Utah, we’re so grateful for the family we’ve built on this journey.
Thank you for being a part of it—we love you!
XoXo,
Ashlie & Mady
Extra Extra - Read our blog
Feeling blue?
Does this winter weather have you feeling blue? The sun setting earlier, the clouds, the rain or snow...I understand. And I can help!!! My advice...
Put a belt on it!
Isn't it great when a dress does the work for you? The Elina Belted Paisley Maxi Dress is just such a dress! This dress flatters...
In the trenches
This is not your mama's Trench. (Unless of course you mom has incredible style... which wouldn't surprise me considering you are here visiting this blog!)...
Happy Thanksgiving
How are we already to Thanksgiving? This year is flying by. Here at Twirl, we just have so much to be grateful for. First, we are thankful...