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Introducing

Our Newest Collection

fast shipping & easy returns

We know waiting for the cutest clothes in the world can feel like forever, so we ship your orders fast and make returns a breeze!

Carefully sourced

Our store features pieces from renowned brands around the globe. From the USA to the UK, we curate styles you'll love—timeless, high-quality, and made to last.

We've been here 12 years

We’re all about timeless styles, outstanding customer care, and quality so enduring, you can pass it down for generations—all without breaking the bank.

We Stress Over your outfit so you don't have to

Our Story

We’re a mother-daughter duo passionate about the connections that fashion can create and the confidence a great outfit brings. Frustrated by the challenge of finding stunning, affordable, and high-quality clothing for women - moms and daughters alike - we decided to make a change.

Twirl was born 12 years ago, and every day we’re amazed by the incredible community that has grown alongside us. With two locations in Utah, we’re so grateful for the family we’ve built on this journey.

Thank you for being a part of it—we love you!

XoXo,
Ashlie & Mady

Extra Extra - Read our blog

USA USA USA

USA USA USA

Did you know the Winter olympics start next week? As you know, Twirl is from Utah and Salt Lake City hosted the 2002 Winter Olympics. ...

Is it sweater weather or short sleeves?

Is it sweater weather or short sleeves?

The weather in Utah has been INSANE.  It's been so warm. So although it's in the 30s in the morning, sometimes you don't want to...

TEAM USA All the way!

TEAM USA All the way!

Okay, hear me out! The Olympics start Feb 6. Picture it- you are chilling on your couch, watching the opening ceremonies, diet coke and your...

Day dreaming

Day dreaming

When I saw this dress, I immediately thought of laying on a picnic blanket in the grass on a spring day, looking up at the...