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Our Story
We’re a mother-daughter duo passionate about the connections that fashion can create and the confidence a great outfit brings. Frustrated by the challenge of finding stunning, affordable, and high-quality clothing for women - moms and daughters alike - we decided to make a change.
Twirl was born 12 years ago, and every day we’re amazed by the incredible community that has grown alongside us. With two locations in Utah, we’re so grateful for the family we’ve built on this journey.
Thank you for being a part of it—we love you!
XoXo,
Ashlie & Mady
Extra Extra - Read our blog
A holiday dress with a twist
I remember the very first corporate Holiday party I went to. It was held at the Boeing Flight Museum in Seattle. It was a very...
A real life Princess
Do you ever watch Say Yes to the Dress? I LOVE watching re-runs online while I'm on the exercise bike. It's always so fun how...
It's easy being green
I don't know what Kermit the frog was talking about. It's SOOO Easy being green when you are wearing a beautiful evergreen sweater! Duh! And...
Seeing Red
There is something about a red sweater. It's bold. It's perfect for the holidays and it's full of confidence. Red goes with just about anything....